What exactly does translation entail?

Translation is the communication of the meaning of a source language text by means of an equivalent target-language text. It is NOT simply the transfer of words one by one from one language to another. Machines can do that. What machines cannot do is convey culture, nuances, subtleties, expressions, grammar and appropriateness of the text.

A good translator spends a lot of time researching - your products, your industry, your business. The end result will be a text that does not feel translated.

A good translator spends a lot of time honing skills and knowledge by undergoing a programme of continuing professional development - just like doctors and accountants do.

A good translator understands the spirit of the text - and conveys it into the other language so that the reader hardly knows it was translated.

Why is translation so important?